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<a href="/Information/cycf/News">新闻</a> </div> <div id="main"> <div id="mainlft"> <div id="editorInfo" class="floatedit" style="position: absolute; display: none"> <div class="floatedit01"> <img src="/images/fediter01.gif"> </div> <div class="floatedit02"> <table width="100%" border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td rowspan="3"> <a href="#" target="_blank"> <img src="http://img.icpcw.com/Editor/40.jpg" border="0" width="50px" height="50px"></a> </td> <td> <a href="http://www.theandybumataishow.com/" target="_blank">å?å®?/a> </td> </tr> <tr> <td> <a href="" target="_blank">å¾?å?/a> </td> </tr> <tr> <td> <a href="/EditorArticle/40/" target="_blank">他的文章</a> </td> </tr> </tbody> </table> </div> <div class="floatedit01"> <img src="/images/fediter03.gif"> </div> </div> <div class="sub4lft"> <div class="sub4textit"> 月饼赛道C位更˜q? </div> <div class="tabtit0523"> <ul> <li class="zhengwen"><a href="/Information/cycf/News/3374/337438.htm">正文</a></li> </ul> </div> <div class="sub4textexpl"> <ul> <li>2022/9/7 15:09:33</li> <li>¾cÕdž‹åQšåŽŸåˆ?/li> <li>来源åQ?span>电脑æŠ?/span></li> <li>报纸¾~–辑åQ?a id="editor" href="/EditorArticle/40/" style="text-decoration: underline; color: blue;">电脑æŠ?/a></li> <li>作者:</li> </ul> </div> <div class="sub4summary"> 【电脑报在线】äÍ˜q‘中¿U‹ï¼Œä¸€òq´ä¸€åº¦çš„月饼大战再度拉开帷幕ã€? </div> <div class="sub4text"> <div class="rich_media_content " id="js_content" style="margin: 0px; padding: 0px; outline: 0px; overflow: hidden; color: rgb(34, 34, 34); font-size: 17px; overflow-wrap: break-word; text-align: justify; position: relative; z-index: 0; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; visibility: visible;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 16px; visibility: visible; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px; visibility: visible;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; visibility: visible; overflow-wrap: break-word !important;">临近中秋åQŒä¸€òq´ä¸€åº¦çš„月饼大战再度拉开帷幕ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">不过与前两年的多æ–Ҏ؜战场面相比,今年的老字可‚¿¸å‘出了更强力的后åŠÔŒ¼Œ˜q™ä¸€‹Æ¡ï¼Œå®ƒä»¬æƒŒ™¦æŠŠæœ¬è¯¥å±žäºŽå®ƒä»¬çš„åœîC½å¤ºå›žæ‰‹ä¸­ã€‚另一边,新消费品牌的月饼质量遭到吐槽åQŒæ›¾¾lçš„拥趸们渐渐流失ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">老字号从新消费品牌那里学会了联名、学会了创新åQŒä½†æ–°æ¶ˆè´ÒŽ‹¼çš®å´æ²¡èƒ½å­¦ä¼šè€å­—号们对äñ”品的用心与坚持ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">ž®½ç®¡æœˆé¥¼èµ›é“内卷依旧åQŒä»Žâ€œé¢å­â€åˆ°â€œé‡Œå­â€ï¼Œå¯è°“是“只有想不到åQŒæ²¡æœ‰åšä¸åˆ°â€ã€‚然而热度之下,ä»äh ¼è™šé«˜ã€é¦…料以‹Æ¡å……好等ä¹Þp±¡é¢‘发。新消费、新国潮的风åQŒä¼¼ä¹Žä¹Ÿæˆäؓ了不ž®‘品牌浑水摸鱼的保护伞ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">当监½Ž¡çš„靴子落地、消费者渐渐理智,月饼也是时候放下èín上的营销作用åQŒå›žå½’其本质了ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center; line-height: 1;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">¾l¿è±†æ²™å……榴莲åQŒæ¦´èŠ’一åˆÈœŸâ€œæµæ°“”?</span></p></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">“千万别乎ͼŒè°ä¹°è°å°±æ˜¯å¤§å†¤ç§ã€‚â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">“避é›äh¦´èŠ’一åˆÀL¦´èŽ²å†°çš®æœˆé¥û|¼Œå¤ªå‘了,½Ž€ç›´æ˜¯‹¹æ°“一刅R€‚â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">â€?00块钱ä¹îCº†å…­å—¾l¿è±†¾p•ï¼Œå†°çš®åƒç€åƒé¢å›¢ï¼Œé¦…料和榴莲可以说基本没关¾p…R€‚â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">…â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">˜q‘期åQŒä¸€åº¦èµ°¾U¢äºŽå„大òq›_°ç›´æ’­é—´çš„榴芒一åˆÀL——下一‹Æ¾æ¦´èŽ²å†°çš®æœˆé¥¼é­åˆ°å¤§èŒƒå›´çš„消费者投诉。“一时听信了ä¸ÀL’­çš„说辞,¾l“果买到手根本就是几块冰皮绿豆糕åQŒä½†ä¸ÀL’­å¸¦è´§çš„时候压æ ÒŽ²¡æåˆ°é¦…料大部分是¾l¿è±†æ²™ã€‚â€?3岁的吴珺馨原本是一个对所有月饼都无感的ähåQŒä½†å› äؓ喜欢吃榴èŽÔŒ¼Œæ‰å†³å®šä¸‹å•è¯•è¯•æ°´åQŒæ²¡æƒ›_ˆ°ç›´æŽ¥â€œç¿»äº†èžR”ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">锌刻度随后在吴珺馨关注的˜q™ä½ä¸ÀL’­â€œæµªèƒƒä»™â€çš„直播间内观看发现åQŒå…¶åœ¨å®£ä¼ æ¦´èŠ’一åˆÀL¦´èŽ²å†°çš®æœˆé¥¼æ—¶å±¡å±¡æåˆ°â€œé¦…料采用泰国A¾U§é‡‘枕榴莲肉åQŒåŽ»é™¤äº†è¾¹è¾¹è§’角、纤¾lß_¼Œåªé€‰ç”¨æœ€¾_‘֍Žçš„果肉部分。â€?/span></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">然而对于馅料中占比更大的绿豆沙åQŒå´åªå­—未提åQŒå› æ­¤ä¹Ÿéš¾æ€ªåƒå´çºé¦¨ä¸€æ ïLš„消费者误入陷阱ã€?/p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 12px; color: rgb(160, 160, 160); text-align: right; line-height: 0.5;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><br /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">在黑猫投诉上åQŒå…³äºŽæ¦´èŠ’一åˆÈš„投诉æœ?3条,¾lå¤§å¤šæ•°éƒ½åœ¨˜q‘期产生åQŒåƈ且内容均为投诉榴莲冰皮月é¥ÆD™šå‡å®£ä¼ ã€‚随后,锌刻度发现榴芒一åˆÀL¦´èŽ²å†°çš®æœˆé¥¼çš„宣传主页通篇å¼ø™°ƒå…¶â€œçˆ†‹¹†æ¦´èŽ²å†…陷”、“金枕榴莲口味”、“四分皮、六分馅åQŒé¦…料占60%”等特点åQŒä»…在其中一张宣传图上添加了“绿豆沙”的字样åQŒåŠ ä¹‹ä¸»æ’­å¸¦è´§æ—¶çš„避重就轻,消费者的¼‹®å¾ˆå®ÒŽ˜“被蒙蔽ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">值得一提的是,锌刻度先后向榴芒一åˆÈš„不同òq›_°æ——舰店询问“内馅是否都是榴莲肉”,其中一家旗舰店直接发来一张配料表åQŒåƈ未多做解释。但另一òq›_°çš„旗舰店则在一开始表½Cºå†…馅都是榴莲肉åQŒä½†¾lè¿½é—®æ˜¯å¦çœŸçš„没有其他添加物后,又发送配料表告知锌刻度可自行查看ã€?/span></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">æ ÒŽ®˜q™ä¸€é…æ–™è¡¨å¯ä»¥çœ‹å‡ºï¼Œæ¦´èŠ’一åˆÀL¦´èŽ²å†°çš®æœˆé¥¼çš„榴莲果肉含量â‰?0%åQŒä½†¾l¿è±†æ²™å’Œé¢çš®½{‰ææ–™å´å äº†70%左右。更重要的是åQŒå…¶é€‰ç”¨çš„植脂末、è“v酥æÑa½{‰æ·»åŠ ç‰©æ›´æ˜¯è¢«æ¶ˆè´¹è€…避之不及的反式脂肪é…æ€ñ”生源ã€?/p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 12px; color: rgb(160, 160, 160); text-align: right; line-height: 0.5;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><br /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">事实上,消费者与榴芒一åˆÈš„月饼投诉战åƈ非初‹Æ¡å‘生,“芭蕉”在其社交åã^åîC¸Šè¡¨ç¤ºåQŒâ€œåŽ»òq´ä¹Ÿæ˜¯è¿™æ øP¼Œ¾|‘页上写着­‘…过60%的榴莲果肉,但后来客服给我说会有60%左右的绿豆沙åQŒæœ€åŽæˆ‘投诉甌™¯·äº†å…¨é¢é€€‹Æ¾ã€‚â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">事äšg发酵之后åQŒçŽ‹è€å‰ã€åéy师傅½{‰æŽ¨å‡ºæ¦´èŽ²å†°çš®æœˆé¥¼çš„品牌¾UïLº·åœ¨å®£ä¼ ç•Œé¢åŠ ä¸Šäº†â€œä¸æ·ÕdŠ ¾l¿è±†æ²™â€çš„å­—æ ·åQŒé”™ä½è¿›è¡Œäº†ä¸€æ³¢å®£ä¼ ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">但也有消费者表½Cºï¼Œæ¦´èŠ’一åˆÕd‰å‡ å¹´çš„äñ”品åƈ非如此,“刚出来˜q˜æ²¡ç«çš„时候,内陷真的是满满的榴莲肉,但渐渐地åQŒç½‘¾U¢æŽ¨òq¿å¤šäº†ï¼Œå“ç‰ŒçŸ¥ååº¦ä¸ŠåŽÖMº†åQŒäñ”品反而羃水。”三òq´å‰è´­ä¹°˜q‡æ¦´èŠ’一åˆÖMñ”品的“小¾c³â€è¿™æ ·å¯¹é”Œåˆ»åº¦è¡¨½Cºã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">通过查询åQŒé”ŒåˆÕdº¦å‘现榴芒一åˆÀLˆç«‹äºŽ2014òqß_¼Œä»…有的A轮融资发生于2019òq?月,ä¼ég¹Žæ­£æ˜¯åœ¨èµ„本介入之后,其品牌加大了宣传推广力度åQŒæ”¶èŽ·äº†æ›´é«˜çš„知名度åQŒä½†å´åˆå¤±åŽ»äº†åšé£Ÿå“çš„初心?</p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center; line-height: 1;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">借IP起飞åQŒè€å­—号口¼„‘与‹¹é‡éƒ½è¦</span></p></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">以榴莲口味独占一隅的榴芒一删Z€œç¿»è½¦â€ï¼Œä½†ä»Šòq´çš„月饼市场åQŒIP和创意依旧吃香ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><blockquote data-type="2" data-url="" data-author-name="" data-content-utf8-length="146" data-source-title="" style="margin: 1em 0px; padding: 4px 0px 0px 10px; outline: 0px; border-left: 3px solid rgb(219, 219, 219); color: rgba(0, 0, 0, 0.5); font-size: 15px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">好利来与哈利·波特联名联名的两‹Æ¾ä¸­¿U‹ç¤¼ç›’早早地å‡ÞZº†åœˆï¼Œ½W¬ä¸€‹ÆùN€ åž‹ä¸ø™¡ŒæŽç®±åQŒåä¸ºâ€œé­”法世界礼盒”,内附霍格沃茨介绍信与狮院徽章。第二款造型以长着眼睛、åŞ似妖怪的评¡”¨ä¹¦ç±ä¸ºåŽŸåž‹ï¼Œå‘½åä¸ºâ€œå¦–¾_¾ä»¬çš„妖怪书”,内附邓布利多‹Æ¾æˆ–哈利波特‹ÆùN­”杖笔。同æ—Óž¼Œä¸¤æ¬¾éƒ½åŒ…含金色飞费{€åéy克力蛙、站台èžR¼œ¨ç­‰é€ åž‹çš„月饹{€?/section></section></blockquote><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">其中åQŒç¬¬äºŒæ¬¾â€œå¦–¾_¾ä»¬çš„妖怪书”在二手½C¾äº¤òq›_°ä¸Šè¢«ç‚’至˜q?00元,徽章、怪物书礼盒、魔法杖½{‰å‘¨è¾¹äñ”品的转售价几乎都高于月饼本èínã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">多年占据‹¹å¿ƒæœˆé¥¼ç•Œâ€œC位”的香港¾ŸŽå¿ƒæœˆé¥¼ä¹Ÿåœ¨ä»Šå¹´æŽ¨å‡ºž®é»„人大çœÆDŒæœˆé¥¼½C¼ç›’、æ˜O威蜘蛛侠月饼½C¼ç›’åQ›è€ç‰Œ¾p•ç‚¹å“ç‰Œè‹å·ž½E»é¦™æ‘联合梦òq»è¥¿æ¸¸æŽ¨å‡ºç¤¼ç›’,其中蛋黄莲蓉桃山月饼是苏州稻香村为《梦òq»è¥¿æ¸¸ã€‹å®šåšçš„åQ›å¹¿å·žé…’家联合中国航天、伊利集团推出星月探索联名纪å¿ëŠ›’åQŒèžå…¥äº†å›½æ½®ã€å¹¿åºœæ–‡åŒ–等元素åQ›äº”èŠÏx–‹ä¸Žäº”èÞq»„成“双五CP”推å‡ø™”名礼盒,˜q˜æ‰“上了后备½Ž±é›†å¸‚的热潮ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">另外åQŒä»Šòq´é¢‘频跨界的茅台也推å‡ÞZº†â€œçŽ‰è™Žè¿Žæœˆç¤¼ç›’”和“流心月饼礼盒”,售ä­h分别ä¸?88元ã€?18元。发售后åQ?0万䆾˜q…速售¾|„,随后在二手市åœÞZ¸­ä»¥åŽŸä»·ä¸¤å€çš„ä»äh ¼‹¹é€šã€?/p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 12px; color: rgb(160, 160, 160); text-align: right; line-height: 0.5;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><br /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">相较于老品牌们忙着˜q½èµ¶æ–°é›¶å”®æµªæ½®çš„劲头åQŒä»Šòq´çš„新消费品牌们ä¼ég¹Žæ¯”去òq´æÙE定了不少ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">åŽÕd¹´ä¸ŽSeesaw联名的喜èŒÓž¼Œä»Šå¹´òq¶æœªæŽ¨å‡ºæœˆé¥¼å¥—盒。去òq´æŽ¨å‡ÞZ¸¤‹Æ‘Ö›½æ½®ç¤¼ç›’的奈雪的茶åQŒä»Šòq´ä»…在旗舰店上线了一‹Æ䏀œè§‚¿U‹æœˆé¥¼ç¤¼ç›’”,月销100+åQ›åŽ»òq´ä¸Žé¦™æ ¼é‡Œæ‹‰é…’店联名的钟薛高åQŒå¦‚今在¾låŽ†äº†â€œé›ª¾p•æ­¤åˆ Z€äº‹ä»¶åŽåQŒä¹Ÿä»…推å‡ÞZº†â€œé’Ÿè–›é«˜çš„糕”月饼冰淇淋½C¼ç›’åQŒç„¶è€Œé”ŒåˆÕdº¦åœ¨å¤©çŒ«ã€äº¬ä¸œç­‰å¤´éƒ¨ç”µå•†òq›_°òq¶æœªæ‰‘Öˆ°è´­ä¹°é“¾æŽ¥ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">与去òq´æ–°è€å“ç‰Œæ؜战的局面有所不同åQŒä»Šòq´çš„新消费品牌在月饼大战上花费的心思明昑֏˜ž®‘,或许是喜茶、奈雪的茶等品牌已经不再需要这æ ïLš„方式来提升品牌知名度åQŒä¹Ÿæˆ–许是每逢中¿U‹ï¼Œæœˆé¥¼èµ›é“都会杀成一片血‹¹øP¼Œç›¸æ¯”于内卷到头秃åQŒå€’不如把更多心思放åˆîCñ”品研发上åQ?/span></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">不过对于老品牌来è¯ß_¼Œä»¥ç›²ç›’、潮玩、周边等形式出现的月饼礼盒,被赋予了更多价å€û|¼Œä¹Ÿè®©è€å“ç‰Œå¾—以迅速“触¾|‘”,在Z世代面前不断刯‚„¸ã€‚只是尝åˆîCº†è”名的甜头后åQŒå¦‚何做到“去IP化”也同样受到òq´è½»æ¶ˆè´¹è€…喜爱,那才是老品牌接下来要做的功课ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center; line-height: 1;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">ít©å‘˜q‡åŽåQŒZ世代重新çˆ×ƒ¸Šè€å­—å?/span></p></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">月饼赛道能年复一òq´åœ°å¼•å‘内卷åQŒä¸ä»…因其独å…ïLš„½C¾äº¤æ€§å’Œå®£ä¼ æ€§ï¼Œä¹Ÿå› å…¶çš„¼‹®æœ‰åˆ©å¯å›¾ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><blockquote data-type="2" data-url="" data-author-name="" data-content-utf8-length="108" data-source-title="" style="margin: 1em 0px; padding: 4px 0px 0px 10px; outline: 0px; border-left: 3px solid rgb(219, 219, 219); color: rgba(0, 0, 0, 0.5); font-size: 15px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">有公开信息昄¡¤ºåQŒæœˆé¥¼çš„毛利率在50%以上åQŒä¸ž®‘月饼厂商一òq´ä»…卖一个季度,便能达成全年销售æ€È›®æ ‡ã€‚另据艾媒咨询数据显½Cºï¼Œ2022òq´ä¸­å›½æœˆé¥¼ç¤¼ç›’销售额辑ֈ°188.7亿元åQŒåŒæ¯”增é•?1.8%åQ?025òq´å°†è¾?47.0亿元ã€?/section></section></blockquote></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 12px; color: rgb(160, 160, 160); text-align: right; line-height: 0.5;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">随着月饼逐渐演变成了一块创意展½Cºå°ã€ä¸€ä¸ªèƒ½åƒå¾—到的新文创,˜q™ä¸€èµ›é“的天花板也被品牌们推向了更高炏V€‚正因如此,消费者对月饼的认知不再局限于òq¿å¼˜q˜æ˜¯è‹å¼ã€è›‹é»„还是豆沙、流心还是酥皮,黑松霌Ӏç‡•½Hã€å°é¾™è™¾ç”šè‡³èžø™›³¾_‰ç­‰å£å‘³é¦…料开始涌现ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">大品牌“吃肉”的时候,ž®åž‹å·¥ä½œå®¤ä¹Ÿä»Žè¿™åœºçƒ­æ½®ä¸­â€œå–äº†æ±¤â€ã€?/span>成立烘焙工作室两òq´çš„宋雨菲对锌刻度谈刎ͼšâ€œè¿™ä¸¤å¹´çš„月饼市场真的很火热åQŒä»Šòq´æˆ‘们找åˆîCº†ä¸€å®¶èµ„质合根{€æ°´òq›_¾ˆé«˜çš„工厂˜q›è¡Œåˆä½œåQŒçªç ´äº†æˆ‘们之前的传¾lŸåˆ¶ä½œæ–¹å¼ã€‚â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">她补充道åQŒâ€œåœ¨åšæœˆé¥ÆD¿™ä»¶äº‹ä¸Šï¼Œå·¥åŽ‚肯定是强于工作室的。工厂无菌èžR间的标准化生产不仅能够保证食品安全,˜q˜èƒ½å»‰™•¿é£Ÿå“çš„保质期。â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">通过长时间的研究和摸索,宋雨菲发现市面上的不ž®‘知名新烘焙品牌都是采取与工厂合作的方式生äñ”月饼åQŒå…¶è‡ªèín的生产线通常臌™¦†ç›–面包、蛋¾p•ç­‰äº§å“åQŒä¸ä¼šäؓ月饼单独开讄¡”Ÿäº§çº¿ã€‚如此一来,相比新消费品牌的“脓牌代工生意”,老字åäh›´å…·ä¼˜åŠÑ€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">随着Z世代成äؓ市场消费新力军,月饼市场呈现多元化发展。一¾cÀL¶ˆè´¹è€…更乐于看到品牌之间的联动,如果创意­‘›_¤Ÿ¾_‘Ö½©åQŒæˆ–者周边èƒö够丰富,ž®Þpƒ½å¸å¼•å…¶ä¸‹å•ï¼›å¦ä¸€¾cÀL¶ˆè´¹è€…对新口呛_±•çŽ°å‡ºäº†æµ“烈的兴趣åQŒèƒ½å¤ŸæŽ¥å—层å‡ÞZ¸½IïLš„猎奇口味。同时这部分消费者也更关注低¾p–、无æ·ÕdŠ å‰‚等健康问题ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">˜q™æ ·çš„市场变化下åQŒè€å“ç‰Œä»¬è·¨ç•Œçš„频率变高,新消费品牌营销的套路开始减ž®‘。数据显½Cºï¼Œ2022òq´ä¸­å›½æ¶ˆè´¹è€…意向购买的月饼½C¼ç›’品牌前几位包括美心、稻香村、杏花楼、锦华等。TOP10品牌皆äؓ成立多年的传¾lŸæœˆé¥¼å“ç‰Œï¼Œå®ƒä»¬é€šè¿‡ç´§è·ŸZ世代的消贚wœ€æ±‚,˜q›ä¸€æ­¥å¬må›ÞZº†å¸‚场åœîC½ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">而诸如榴芒一刻这æ ïLš„品牌åQŒåœ¨è¥é”€ä¸ŠåšåŠ æ³•åQŒåœ¨äº§å“ä¸Šåšå‡æ³•åQŒåªæ˜¯è®©â€œç¿»è½¦â€çš„速度变得更快åQŒè®©æ¶ˆè´¹è€…说“拜拜”的时候更果断ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br 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