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<a href="/Information/cycf/News">新闻</a> </div> <div id="main"> <div id="mainlft"> <div id="editorInfo" class="floatedit" style="position: absolute; display: none"> <div class="floatedit01"> <img src="/images/fediter01.gif"> </div> <div class="floatedit02"> <table width="100%" border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td rowspan="3"> <a href="#" target="_blank"> <img src="http://img.icpcw.com/Editor/40.jpg" border="0" width="50px" height="50px"></a> </td> <td> <a href="http://www.theandybumataishow.com/" target="_blank">å?å®?/a> </td> </tr> <tr> <td> <a href="" target="_blank">å¾?å?/a> </td> </tr> <tr> <td> <a href="/EditorArticle/40/" target="_blank">他的文章</a> </td> </tr> </tbody> </table> </div> <div class="floatedit01"> <img src="/images/fediter03.gif"> </div> </div> <div class="sub4lft"> <div class="sub4textit"> “万物皆可盲盒â€? </div> <div class="tabtit0523"> <ul> <li class="zhengwen"><a href="/Information/cycf/News/3374/337436.htm">正文</a></li> </ul> </div> <div class="sub4textexpl"> <ul> <li>2022/9/7 15:05:09</li> <li>¾cÕdž‹åQšåŽŸåˆ?/li> <li>来源åQ?span>电脑æŠ?/span></li> <li>报纸¾~–辑åQ?a id="editor" href="/EditorArticle/40/" style="text-decoration: underline; color: blue;">电脑æŠ?/a></li> <li>作者:</li> </ul> </div> <div class="sub4summary"> 【电脑报在线】最˜q‘,“万物皆可盲盒”的热潮下又多了一个卡牌盲盒。虽然与此前盛行一时的潮玩、文兗÷€æœº¼œ¨ã€ç”µç«žã€è€ƒå¤ã€é›¶é£Ÿã€ç”µå•†ç­‰è¡¨çŽ°å½¢å¼ä¸ä¸€æ øP¼Œä½†å…¶çŽ©æ³•æœ¬è´¨ä¸Šè¿˜æ˜¯ä»Žä¸­æŠ½å–到“ä­h值”更高的½E€æœ‰æ¬¾ã€? </div> <div class="sub4text"> <section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px; visibility: visible;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">最˜q‘,“万物皆可盲盒”的热潮下又多了一个卡牌盲盒。虽然与此前盛行一时的潮玩、文兗÷€æœº¼œ¨ã€ç”µç«žã€è€ƒå¤ã€é›¶é£Ÿã€ç”µå•†ç­‰è¡¨çŽ°å½¢å¼ä¸ä¸€æ øP¼Œä½†å…¶çŽ©æ³•æœ¬è´¨ä¸Šè¿˜æ˜¯ä»Žä¸­æŠ½å–到“ä­h值”更高的½E€æœ‰æ¬¾ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">值得注意的是åQŒè™½ç„¶å¯ä»¥çœ‹åˆ°è¯¸å¤šè¡Œä¸šéƒ½åœ¨ä»£å…¥â€œç›²ç›?”的万能公式åQŒä½†åœ¨ä»–们轻易收èŽähµé‡ä¸Žå…Ïx³¨çš„同æ—Óž¼Œâ€œç¿»è½¦â€çš„风险也无处不在:噱头˜q‡å¤§è€Œäñ”品本íw«ç¼ºä¹å®žç”¨æ€§ã€ä­hæ ég¸åˆç†ä¸”部分äñ”品溢价严重、让消费者上瘾之后花è´ÒŽ›´å¤šé‡‘钱、下游市场投机炒作严重、部分äñ”品设计抄袭和无授权等争议ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">当下åQŒâ€œç›²ç›?”的‹¹é‡å¯†ç è¢«æ»¥ç”¨ï¼Œ¿Uç§ä¹Þp±¡çš„出现已¾lè®©ç›¸å½“一部分用户的合法权益受åˆîCçRå®»I¼šâ€œé¦–抽仅0元,立即上èžR”â€?抽必出智能手机”“每3发必出稀æœ?史诗/传说‹Æ䏀â€œè¶…å€ég¿åº?00%有礼”……这些常见的宣传语背后,往往正是盲盒虚假宣传、商品ä­hæ ÆD™šé«˜ã€äñ”品以‹Æ¡å……好等不良现象ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">不管是消费者,˜q˜æ˜¯æä¾›ä¸Žç›²ç›’相å…ÏxœåŠ¡çš„商家åQŒéƒ½æ˜¯æ—¶å€™åšå‡ºæ”¹å˜äº†ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center; line-height: 1;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">一入盲盒深似æ“våQŒä»Žæ­¤çš†æ˜¯â€œå¤§æ€¨ç§â€?/span></p></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">如果从消费市场的角度来看åQŒâ€œç›²ç›?”相关äñ”业的发展可谓是如火如荹{€‚据天猫国际发布的ã€?5后玩家剁手力榜单》显½Cºï¼Œä¸€òq´åœ¨ç›²ç›’上花费超˜q?万元的消费者规模多è¾?0万,甚至有玩家äؓ买盲盒一òq´è€—资百万ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">一众商家自然会紧跟风口åQŒåšèµ¯‚¿™é—¨â€œä¸‡ç‰©çš†å¯ç›²â€çš„生意åQšæ•°æ®æ˜¾½Cºï¼Œä»?021òq´å…±æ–°æ³¨å†Œè¿‘2000家相å…Ïx½®çŽ©ä¼ä¸šï¼ŒåŒæ¯”增长228.83%。截è‡?月中旬,2022òq´å…±æ–°æ³¨å†Œæ½®çŽ©ç›¸å…³ä¼ä¸šæ•°é‡è¶…2000家ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">从手办、文兗÷€ç¾Žå¦†ã€æ‰‹æœºã€æœè£…、机¼œ¨ï¼Œåˆ°æˆ–许åƈ不怎么适合以盲盒åŞ式销售的宠物、食品、药品,“盲ç›?”辐ž®„的行业范围­‘Šæ¥­‘Šå¹¿åQŒå‘ˆçŽ°å‡ºä¸€ç‰‡â€œåªæœ‰ä½ æƒ³ä¸åˆŽÍ¼Œæ²¡æœ‰ç›²ç›’做不到”的奇观。乃至于åQŒè¯¥æ¨¡å¼˜q˜è¢«ä¸å°‘企业视äؓ“去库存”的工具åQŒä¿¨ç„¶å·²¾læˆäº†å¤šä¸ªè¡Œä¸šè¿›è¡Œå•†å“è¥é”€å®£ä¼ æ—¶çš„一大主要表现åŞ式ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">但要是基于口¼„‘,如今在各大社交åã^åîC¸ŠåQŒå…³äºŽå„¿Uç›²ç›’äñ”品“好坑”的讨论声音却是­‘Šæ¥­‘Šå¤šäº†ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">“咱ž®±æ˜¯è¯´ç›²ç›’ä¹°èµäh¥æœªå…ä¹Ÿå¤ªä¸Šç˜¾äº†å§åQä¸Šä¸ªæœˆæ²¡ä¹°åQ?月和˜q™ä¸¤å¤©ä¹°çš„加一块有60多个娃,有些是真不å€?9rmb。虽然抽到贵的款˜q˜å¯ä»¥å–出,ž®±åƒž®åž‹æŠ•èµ„一æ øP¼Œä¸è¿‡300多一个的展示盒是真觉得肉ç–û|¼Œæ³¡æˆö玛特快点降ä­håQŒä¸è¦è–…我的¾ŸŠæ¯›äº†ï¼â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">“蔬菜盲盒好坑啊åQŒä¸‰ä¸ªè¥¿¾U¢æŸ¿åQŒä¸€æ šw»„瓜,五个辣子åQŒä¸€ä¸ªèŠ±èœï¼Œä¸€æ ¹è‹¦ç“œï¼Œä¸‰æ ¹çŽ‰ç±³åQŒä¸€æŠŠå°è‘?0块钱åQŒè¿˜æœ‰å…³äºŽäº”天前在超市预订了几百元的物资åQŒç›´åˆîC»Šå¤©æ‰¾l™æˆ‘打电话这件事åQŒä¸€æ•´ä¸ªå¤§æ— è¯­ä½äº†ã€‚â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">“在德基那个ž®æ ·åº—ä¹°çš?99护肤品盲盒好坑哦åQŒä¸è®¤è¯†çš„牌子的¾ŸŽå¦†è›‹ï¼ˆå·¨éš¾ç”¨ï¼Œåˆä¸æœè„“˜q˜ç‹‚吸粉åQ‰ã€å…°èŠçš„‹z—面奶促销装(本来皮肤状态维持的挺好åQŒç”¨äº†ä¸¤‹Æ¡çªç„¶çˆ†ç—˜æ³›¾U¢æ‰å‘现竟然是个皂基åQ‰ã€é›ªèŠÞq§€çš„一个破前导的小样在我这æ ÒŽœ¬ç”¨ä¸ä¸Šï¼Œå¯æ€œæˆ‘的皮肤不知道啥时候才能恢复。â€?/p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(160, 160, 160); text-align: right; line-height: 0.5; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><br /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">正如上述消费者的抱怨,盲盒市场泥沙ä¿×ƒ¸‹åQŒä‹É得“盲ç›?”相兛_•†å“åœ¨ä¸å°‘人心中成了“智商税”的典型代表。在ã€?021òq´ç¬¬ä¸€å­£åº¦å…¨å›½æ¶ˆå¾l„织受理投诉情况分析之不良营销手法专题分析》中åQŒå°±æ›¾æ˜Ž¼‹®ç‚¹å‡ºç›²ç›’消费可能会存在的问题,如盲盒内容物与宣传不½W¦ã€äñ”品存在质量问题等ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">相关业内人士认äؓåQŒè¿™¾c»è´Ÿé¢ä¿¡æ¯é¢‘频出现背后更值得深思的地方åQŒä¸€æ–šw¢æ˜¯ï¼Œæƒ³ä‹É用“盲ç›?”这¿UåŞ式的商家、åã^台都应遵守市åœø™§„则和法律法规åQŒæŒ¾l­æå‡äñ”品和服务质量åQ›å¦ä¸€æ–šw¢åˆ™æ˜¯åQŒæ¶ˆè´¹è€…在˜q½æ±‚个性化的同æ—Óž¼Œä¹Ÿåº”该做到理性消费,审慎且准¼‹®èöL别äñ”品种¾c…R€æœåŠ¡å“è´¨ç­‰å†…容åQŒå…¨é¢è€ƒé‡è‡ªèín消费状况åQŒä¸è‡³äºŽå› ç›²ç›®é€‰æ‹©è€Œé€ æˆæŸå¤±ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center; line-height: 1;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">阶段性的营销åQŒè¢«æ»¥ç”¨ä¸ÞZ¸»‹¹é”€å”®æ‰‹ŒD?/span></p></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">当然了,最早将盲盒模式引入到国内的潮玩行业åQŒè™½ç„‰™­å—到诸多口诛½W”伐åQŒå¯å…¶èínå½Þqœ¼ä¸‹ä¾ç„¶æ´»è·ƒåœ¨å„大商场、零售集合店、文具店½{‰å¤šä¸ªæ¶ˆè´¹åœºæ™¯ã€‚换句话è¯ß_¼Œå³ä‹É口碑崩塌è‡Ïx­¤åQŒä½†ä¹Ÿä¸å½±å“æ½®çŽ©ä»Žä¸šè€…仍ž®†ç›²ç›’视作最主要的销售方式ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">本质上讲åQŒç›²ç›’原意在于等值商品的æœÞZ¼šæ€§äº¤æ˜“,在其发源地是一¿Uå•†å®¶åé¦ˆå›žæŠ¥æ¶ˆè´¹è€…的奖励机制åQŒè€Œè¢«å¼•å…¥å›½å†…市场˜q‡åŽåQŒå´å˜æˆäº†æŠ«ç€â€œç›²ç›’皮”的抽奖åQŒæ˜¯ä¸€¿Uåœ¨åˆºæ¿€è´­ä¹°è¡Œäؓ斚w¢èƒ½è¿…速见效的销售套路ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">可以è¯ß_¼Œç›²ç›’消费普遍都存在赌徒心理的“瘾忧”和不健åºïLš„消费观念与行为——盲盒兼兯‚¶£å‘Ïx€§å’Œ¼œžç§˜æ„Ÿï¼Œç›²ç›’消费的未知不¼‹®å®šæ€§ã€æˆå¥—成¾pÕdˆ—、随机概率机制等特点较易引发消费者的赌徒心理、非理性消贏V€æ”€æ¯”心理、炫耀性消费等不良消费生活方式ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">不管是潮玩盲盒、卡牌盲盒,˜q˜æ˜¯æœºç¥¨ç›²ç›’åQŒç”µå•†ç›²ç›’,其常规玩法下åQŒä¸€å¥—几十个造型不同的商品,或者是高ä­h值的商品随机出现在其中,只要抓住一部分òq´è½»äºø™¿½æ±‚新奇、投机或刺激的非理性消费心理,当他们都开始追逐所谓的珍藏‹Æ¾ï¼ˆé«˜ä­h值款åQ‰ï¼Œè§¦å‘多次消费只是旉™—´é—®é¢˜ã€?/p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">但事实证明,即便抽到了多个珍藏版或许也只是造型不同、即使宣传内容物价值高但实际成本和货å€ÆD¾ƒä½Žã€å³ä½¿æŠ½åˆîCº†æ ‡ä­h高的商品却åƈ不实ç”?.....</p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">以文å…ïL›²ç›’套路äؓ例,随着该品¾cȝ›²ç›’的火爆一æ—Óž¼Œååˆ›ä¼˜å“ã€æ™¨å…‰ç­‰çŸ¥åå“ç‰Œä¹Ÿçº·¾U·åŠ å…¥æ–‡å…ïL›²ç›’之列,其文å…ïL›²ç›’äñ”品与玩具æ€ÕdŠ¨å‘˜ã€èé_士尼½{?IP 的联名åŞ象吸引了许多学生的关注。此¾cȝ›²ç›’多与知名æ˜O甅R€å°è¯´ã€åŠ¨æ¼«ç­‰ IP ¾l“合åQŒä¸€èˆ¬æ•´ç†æˆ¾pÕdˆ—商品˜q›è¡Œå”®å–åQŒæ®ä¸å®Œå…¨ç»Ÿè®¡ï¼Œä¸€ä¸ªç³»åˆ—通常 8 è‡?10 ‹Æ¾ï¼Œåªè®¾¾|?1 个抽中概率极低的“隐藏款”ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">“盲ç›?”行业的病态也正是åŸÞZºŽæ­¤ï¼šä¸€ä¸ªéžå¸¸è§„的营销方式åQŒè¢«æ»¥ç”¨æˆäº†å„行各业热捧的主‹¹é”€å”®æ‰‹ŒDüc€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">“æ€ÖM½“看来åQŒäh们的盲盒¾cÀL¶ˆè´¹ä¼šæœ‰ä¸€ä¸ªä¸Šå‡ã€å›žè½çš„˜q‡ç¨‹åQšåˆæœŸï¼Œæ¶ˆè´¹è€…的心理好奇感大于消è´ÒŽ»¡­‘Ïx„ŸåQ›ä¸­æœŸï¼Œæ¶ˆè´¹è€…发现收非所购、购非所用,会äñ”生物非所值感åQ›åŽæœŸï¼Œæ¶ˆè´¹è€…可能出现浪费社会资源和财富的负疚感åQŒâ€æ­£å¦‚南京胦¾lå¤§å­¦å‰¯æ ¡é•¿ã€æ•™æŽˆå¼ ä¸ÞZ»˜æ‰€è¯ß_¼Œç›²ç›’只是一¿Ué˜¶ŒD‰|€§çš„营销方式åQŒå•†å®¶æœ€å¥½ä¸è¦ä¸€å“„而上ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">毕竟åQŒå³ä½¿æ˜¯é â€œç›²ç›’”营销成功上市的æˆö泡玛特,在æˆö沫逐渐破灭之后也只剩下了一地鸡毛ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center; line-height: 1;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1.6em solid rgba(17, 69, 120, 0.9); border-left: 0.9em solid transparent !important; border-right: 0.9em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section><section style="margin: 0px 0px 0px -2.2em; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; width: 0px; display: inline-block; vertical-align: bottom; border-bottom: 1em solid rgba(174, 28, 91, 0.41); border-left: 0.6em solid transparent !important; border-right: 0.6em solid transparent !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section><section powered-by="xiumi.us" style="margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; text-align: center;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; color: rgba(17, 69, 120, 0.9); line-height: 2; letter-spacing: 1px; text-shadow: rgb(255, 255, 255) 1px -1px, rgb(255, 255, 255) 1px 1px, rgb(255, 255, 255) -1px 1px, rgb(255, 255, 255) -1px -1px, rgb(255, 255, 255) 1px 0px, rgb(1, 177, 164) 0px 1px, rgb(255, 255, 255) -1px 0px, rgb(255, 255, 255) 0px -1px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">蒙眼狂奔的“盲ç›?”äñ”业正被套上缰¾l?/span></p></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">面对盲盒市场的种¿Uäؕ象,能看到相关部门也在积极开展行动ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">据媒体报道,此前成都消费者协会就通过“诉转案”,向成都高新区市场监管局¿UÖMº¤äº†ä¸€å®¶ç›²ç›’公司涉嫌虚假宣传、消è´ÒŽ¬ºè¯ˆç­‰˜qæ³•è¡Œäؓ的相关线索ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">据统计,截至今年2æœ?日,该公叔R€šè¿‡è™šå‡æˆ–引äºø™¯¯è§£çš„中奖概率描述åQŒå…±é”€å”®ç›²ç›?8万余个。因以其行äؓ˜qåäº†åä¸æ­£å½“竞争法的相兌™§„定,高新区市场监½Ž¡å±€ä¾æ³•å¯¹å…¶å¤„以60万元¾|šæ¬¾åQŒåƈ督促其整攏V€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">打击范围更广的措施,来自今年以来不断出台的相å…Ïx³•å¾‹æ³•è§„:2022òq?月,《上‹¹·å¸‚盲盒¾lè¥‹zÕdŠ¨åˆè§„指引》发布,划出盲盒¾lè¥¾U¢çº¿åQ?022òq?月,江西省首份针对盲盒生产经营活动的合规指引出台åQ?022òq?月初åQŒæ–°ç‰ˆã€Šä¸Š‹¹·å¸‚消费者权益保护条例》实施;2022òq?月中旬,国家市场监管æ€Õd±€å‘布《盲盒经营活动规范指引(试行åQ‰ï¼ˆå¾æ±‚意见½E¿ï¼‰ã€‹ï¼ˆä»¥ä¸‹½Ž€¿U°ã€Šç›²ç›’指引》)…â€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">南方日报曾报道过åQŒè¿‘òq´æ¥åQŒä¸€äº›ä¼ä¸šäؓ了迎合未成年人,ç‰ÒŽ„ž®†æ©¡çš®æ“¦ã€ä¿®æ­£å¸¦½{‰å­¦ç”Ÿç”¨å“è£…入盲盒,利用¾_¾è‡´çš„包装和潮流IP来吸引学生消贏V€‚è¿™¿UçŽ©æ³•è¯±å¯¼ç›²ç›®è·Ÿé£Žã€é‡å¤æ¶ˆè´¹ï¼Œè¯±å¯¼ä¸€äº›äh病态沉˜qøP¼Œå±å®³æœªæˆòq´ähíw«å¿ƒå¥åº·ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">而根æ?æœ?6日,《盲盒指引》在国家市场监管æ€Õd±€å®˜ç½‘公开征求意见åQŒä»ŠåŽè´­ä¹°ç›²ç›’将有年龄限åˆÓž¼Œåº—家出售盲盒¾l™ä¸­ž®å­¦ç”Ÿå¾—取得安™•¿åŒæ„â€”—盲盒经营者不得向8周岁以下未成òq´äh销售盲盒;å?周岁及以上未成年人销售盲盒商品,应通过销售现åœø™¯¢é—®æˆ–者网¾lœèín份识别等方式åQŒç¡®è®¤å·²å–得相关监护人的同意。同æ—Óž¼Œç›²ç›’¾lè¥è€…应以显著方式提½C?周岁及以上未成年äºø™´­ä¹°ç›²ç›’应取得相关监护人同意ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">值得注意的是åQŒã€Šç›²ç›’指引》对盲盒¾læµŽä¸­çš„多个“痛点”都提出了针å¯ÒŽ€§çš„要求。如盲盒¾lè¥è€…应ž®†å•†å“å¿U°ã€å•†å“ç§¾c…R€å•†å“æ ·å¼ã€æŠ½å–规则、商品分布、商品投放数量、隐藏款抽取概率、商品ä­hå€ÆDŒƒå›´ç­‰å…³é”®ä¿¡æ¯ä»¥æ˜¾è‘—方式对外公½Cºï¼Œä¿è¯æ¶ˆè´¹è€…在购买前知晓;同时åQŒè¿˜æå‡ºç›²ç›’¾lè¥è€…不得通过后台操纵改变抽取¾l“果、随意调整抽取概率等方式变相诱导消费ã€?/p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(160, 160, 160); text-align: right; line-height: 0.5; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; clear: both; min-height: 1em;"><br /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important; font-size: 14px; line-height: 2; letter-spacing: 2px;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">可见åQŒâ€œé¦–抽仅0元,立即上èžR”â€?抽必出智能手机”“每3发必出稀æœ?史诗/传说‹Æ䏀â€œè¶…å€ég¿åº?00%有礼”……这些常见的虚假宣传、商品ä­hæ ÆD™šé«˜ã€äñ”品以‹Æ¡å……好等情况åQŒç»ˆž®†éšç€æ³•å¾‹æ³•è§„的不断完善,得到æ ÒŽœ¬æ€§çš„转变ã€?/p><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">¾~–辑åQ?span style="color: rgb(62, 62, 62); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1.2px; text-align: 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